We would like to welcome you to this new website and we are doing it with a new logo and a new look! In short, everything is new, except our eggs: those have been produced with passion for more than 70 years. Since 1950, in fact, the Lionello family, has marketed, collected and packaged with care good eggs produced by hens whose well-being is a priority. It is precisely to express the whole world behind each of our eggs that we decided to innovate, to tell in our logo and in our packages how that tradition and quality are important for us.

Our new graphic identity stands out for its simple, authentic and at the same time modern style. At the heart of the new logo is the concept of tradition. The Lionello family has been handed down for 3 generations experience and professionalism and is a true example of Italian entrepreneurship. Born as a small commercial business, the Lionello family has built over the years a world of values, passion and experience, always focusing on the egg, a simple food, synonymous with life, animal protein with low environmental impact.

Precisely from the desire to communicate this whole world of values, the need to make a restyling and to innovate in a differentiating perspective was born. Our new packages are colourful, eye-catching and invite you to discover all the advantages of our 100% Made in Italy supply chain, integrated and controlled in every phase. Each package tells a piece of the le Naturelle world, made of passion and innovation with an eye to the future. Are you ready to discover them all?